Thursday, November 30, 2017


Hello World,


North Korea, being a nation equipped with nuclear arsenal, is raising concerns through the missile development program which in essence, is expected to serve as the payload delivery mechanism capable of delivering warheads including the nuclear one. Economic sanctions have been imposed on North Korea multiple times and regional powers in the Asia Pacific region have been warned by the United States regarding the escalating security threat perception in the region, owing to North Korea’s repeated missile testing efforts in spite of warnings and sanctions.

To put things in perspective, any sovereign state is entitled to develop its own defence capabilities to protect its territories and interests, while complying with international law and agreements [varies from country to country]. From this perspective of ‘Rights of a Sovereign State’, North Korea is logically entitled to test and develop any military capability without violating any agreements it had signed in that regard.

However, the state of authoritarian administration in North Korea, driven by policies advocating ideologies what might be classified as ‘secluded nationalism’, presents the country in bad light. News reports alleging the North Korean government’s activities often going against its own citizens can be ignored however the economic situation of the citizens tend to substantiate such allegations presented by news reports. This has, over the long term, presented the North Korean administration as volatile in terms of response to issues, both internally and externally. The long-standing strained relationship with South Korea seems to be focal point of the volatility being attributed to the North Korean administration.

While conclusive evidences for violation of regional and global peace treaties [relevant to North Korea] and that of any alleged human rights violation within its borders is yet to be ascertained, the continued efforts to build warhead delivery mechanisms and test launches directed at and/or over regional neighbours tend to substantiate the allegation on the North Korean government’s intentions of building such military capabilities. The only consolation as of now is the South Korean administration’s declaration that no attack shall be carried out on behalf of South Korea without their prior consent. In essence, the regional peace, in this case, is being largely facilitated by countries that otherwise are facing threats from the military activities of North Korea. This calls for a situation, where regional powers, including North Korea will now have to go further with their efforts to develop suitable military deterrence capabilities, missile defence mechanisms being relevant to this situation. Since the recent missile tests by North Korea indicate its range covering its neighbouring countries, the United States military being present in those regions is facing the same security threats being perceived in the region.

Missile defence is gaining prominence as the post-cold-war era is fading out, evolving new territorial defence requirements. Modern defence requirements, unlike those from the past, do not hold air, land, sea and space as standalone territorial domains. The modern defence mechanisms are expected to be integrated and interoperable both across services and militaries at regional and global level. While building deterrence is primary requirement, it is also equally important for regional powers to negotiate their respective political stances, such that long term diplomatic frictions do not escalate into military conflicts, hurting the citizens and economies of those involved and their neighbours. Given the global circumstances, military conflicts in any regions will have its own repercussions across the globe. 

To put this in perspective, from where I come from, we might use the following adage:

“Sothuke singi, soriyardhuku saxophone kekutha?”

This translates into: When the world is struggling to feed all its citizens asking for a saxophone to scratch [an itch] is beyond stupidity. Meaning, why spend so much on military when there are other essential needs still standing unmet. Accidents and diseases kill more than terrorism and aggressor state activity and still we spend more against terror.

Yes, we have had world wars and we continue to spend more on defense than many other essential needs. Military deterrence is a need but honestly not as much as the growing defense budgets indicate. Besides, defence budgets allow the purchase and upkeep of defence capabilities. War funds are a whole different thing. Given today’s economic circumstances, there is no country in the world that can sustain a war economically. Also, given the same global circumstances, any war between any two entities, irrespective of how far they go to battle with each other, is bound to impact every citizen’s plate and what comes on to it, across the globe. 

From that perspective, given that in today’s time, everyone is aware of where every other one stands, it is in the benefit of all to simply have the military tails coiled up so the focus can be to feed the citizens who are hungry and employ those that are not. Enough of the territorial safety mirage and the associated spending to protect geographies where normal humans can’t survive. When one country builds something to defend itself, naturally others follow suit and it is beyond stupidity to call the followers 'aggressors.' We all have our own ways of interpreting our state’s sovereignty. When some believe in repeated missile tests, there is also a bafoon who believes in retweeting propaganda videos and engaging his own presidential press office to defend such nonsense.

I think I’ve made my point.

Best regards,

Sunday, November 19, 2017


Hello World,


Yes, Long time, No see and I do have a lot to share. However, the circumstances are such that there is a genocide about to happen and I need to stop it.

This is a scream after a visit to The Wang’s Kitchen in Nolambur, Mogappair. 

Set up in the first floor, outdoor stairs leading to the reception, dim yellow lighting enhancing the all familiar Wang’s branding themed in red, the restaurant has a curiously entertaining interiors with downward flight of stairs leading to the dining area where the tables are arranged.

That’s the end of anything and everything positive about this shithouse that might have poisoned me and other guests with possibly the worst zombie-dying microbes ever to have originated in Mars. The problem is, the restaurant is still in operation which means a section of this generation has already been zombie-fied!

Me and my brother-in-law ordered 1 chicken momo, 1 Tshing Hai chicken fried rice [It had a chilli next to it], 2 Egg Fuyong, 1 chicken spring roll and 2 Lemon Mint Coolers.

Chicken Momo:

6 pieces of twisted flour-shit filled with meat paste lay on our plate, frozen and still thawing, drops of dew on it, while some grated cabbage scraped of the kitchen floor lay accidentally on the plate, not knowing if they were part of this evil scheme that aims at eradicating mankind off this section of the multiverse. 

I have a certain amount of tolerance for odd tasting food and still I could not tolerate this seemingly quarter boiled tumour from a dying cat’s gut. My brother-in-law quit after the 2nd piece and it was just me and the momos staring each other for the final showdown. Trying to avoid food wastage I went through the regurgitating experience, hoping, the rest of the meal will serve as the antidote for this slow poison. I was wrong by a million light years in every wrong direction possible.

Tshing Hai Chicken Rice:

The bowl had a mix of rice and vermicelli, which were straight from the dumpster, along with orange coloured pieces of what I am calling chicken and my brother-in-law refusing to believe my guess. The rice had a few shreds of green beans and carrots, again, possibly from unwashed bowl. The moment the bowl landed on our table, we understood the technology, importance and significance of gas masks. We sincerely wished we were better off in a world war, on the ground, during an air raid involving nerve gas. We are absolutely sure, we would have enjoyed sweet death  more comfortably that the smell from the fried rice bowl that deactivated our olfactory capabilities for ever. It doesn’t make sense to live without a sense, especially when the causation smell came from nonsense called Tshing Hai chicken fried rice. I am sure the food tastes awesome but what Wang’s at Nolambur served was worthy of 35 counts of genocide under the influence of Mutating Momos.

The thing had rice and vermicilli or rice noodles in it and so we figured, we can cover up the death-smell and coma-inducing flavour with ketchup. We just did not foresee the operational challenge that was waiting to crash and burn on us. The waiter took a millennium to deliver the ketchup, by which time, we had committed our version of culinary Harakiri. We were already half dead from the Momos. We were just trying to get done with it as soon as possible.

Egg Fuyong:

The fluffy fried egg dish which I used to remember from the other Chinese restaurants is forever gone from my mind. I am merely holding on the index of events like a post-dead vista operating system. What we got was freakin plain omelette with a few shreds of carrots and green beans and few litres of what we would like to assume as oil from the kitchen mist. The horror struck twice when the waiter stepped up to serve it making the egg-splash-vomit into pieces, essentially increasing the frequency of capital punishment for our taste buds. They were already corpses on our tongues. We just did not know why this chaos was manifesting such a design on our lives coming to a close.

Chicken Spring Roll:

The rolls looked just fine externally and the insides were also familiar. We were confused as to why the revival mechanism would enter the game with rules which was anyways more than half done. We got into a mindset that, we still had a chance to recover from whatever was happening to us and this time we were more wrong than Trump in most of his administrative decisions. Even when imminent death was staring at us, we had to compare our thoughts with those of Trump’s. What is the point of demoralisingly degrading our thought process when it was almost confirmed we needed to die? Why was not part of our agenda but we just had to include it. No reason identified yet.

The insides of the chicken rolls, as it turned out, are left-over chicken from earlier manchurian and kung bao massacres that might have inadvertently occurred in the Kitchen of Nolambur’s Wang’s Kitchen. We puked about 17.5 times inside our own mouths and our dying taste buds had to drown in it. Saw, Hostel and the remainder of gore fests seemed like emmy-winning sitcoms. The stench from the almost rotten chicken that was recapitalised to make our chicken rolls, felt like nothing. The reason it felt like nothing was, we were half dead and we were losing our senses one by one, we now were not caring if we could receive and process anything greater than 17% of environmental stimuli we were receiving. We just kept eating hoping it will be done soon.

Lemon Mint Cooler:

This, was the final dose of uplifting enlightenment coloured green and topped with ice and plastic mint leaves. The taste felt like pepsodent toothpaste squeezed into our nostrils while 80% methanol was pumped into our throats  using a firehose. We now realised we were on our way to the section of multiverse, hoping a horned gatekeeper might be there, asking for aadhaar cards and patanjali coupons for herbal painless redemption in the new world. We sincerely hoped that life did not include any food from Wang’s Kitchen.

SOS Call:

Please do not go this place and stop every human from getting caught into the institutionalised genocide, degrading everything that chinese culture stands for and the very concept of hospitality. Wang’s Kitchen Nolambur, please stop killing humans. Shut down this branch and beter, shut down the entire chain, if you think your chain serves standardised flavours across the network. No amount of yoga and herbal crap can prevent the slow death of those who walk by your establishment at Nolambur. If we call yours a restaurant, we will be insulting the entire hospitality/restaurant industry. 

Best regards,

Sunday, September 10, 2017


Hello World,

Image Source:

With NEET protests gaining attention from the media and the public, I think, it is about time we discussed this issue in a relatively fair perspective than the ones being vomited into the public mind.

The administration at the centre has revised the entrance mechanism for medical courses and this has brought a new entrance exam based on a syllabus only a section of TN students study. Unfortunately, most of those who would otherwise qualify for a medical seat now stand disqualified because they failed the NEET exam. Clearly, what they studied for a year did not match what they were tested on the NEET exam.

The issue took a sharp left turn when Anitha, a 17 year old student from Ariyalur district here committed suicide. She had a good chance of securing a medical seat through the older system but with NEET in place, her scores were far too low and so went her chances of getting a medical seat.

As usual, the dumb ducks of this region started screaming and some have managed to coerce people into taking it to the streets in the name of protests. 

Some are screaming NEET should go. Some are screaming the administration at the state and centre must change.

What is appalling is the state of ignorance this community has been forced into, be it any social issue for that matter.

Here are the key questions that need to be answered before any solution for the NEET issue be designed:

  1. When was the first NEET circular sent to the state administration from the centre?
  2. Who received it [in the secretariat]?
  3. Who was the NEET circular circulated/notified about [those who received a copy of it from the secretariat]?
  4. Who gave the order to ignore the NEET circular based on which no action was taken until when the NEET protests started?

The central government is not the problem. The state government is also not the problem. However, the officers who received the NEET circular and the elected officials [ministers] who authorised the ignorance of the NEET circular are responsible for all the issues related to NEET.

As for the death of Anitha, the responsibility has to be shared by all of us in Tamilnadu as we had created a fake-protest atmosphere where not-protesting is seen as a shameful act and those who choose not to participate in protests are ridiculed for their disregard for social justice and democracy. She was a regular 17 year old girl. She was portrayed in front of the media and courts as ‘The Poor Dalit Girl from Ariyalur’. She was not part of a protesting group but she was made to be the front face of multiple protesting groups. The consciousness of being in the public eye and subsequent failure in the NEET exam [she scored around 76 out of 700, if I am not wrong] made her embarrassment many folds bigger than what it should ideally be. This is what pushed her to the unfortunate decision to end her life, not the central government or state government.

Dalits/Scheduled caste candidates have always been perceived and portrayed as freeloaders who gain out of reservations alone but when it came to NEET, where everyone gains, the ‘Poor Dalit Girl from Ariyalur’ became the symbol of fight against oppression. Out of the blue, all castes and communities went out the window and in came the fake #Tamilanda propaganda. 

The avenues under the state's control still face caste based discrimination and the NEET Protests are claiming medical admissions to be given to the same administrative set-up that has institutionalised corruption and caste based discrimination. The horrifying fact is that a dalit girl from Ariyalur was used as the protest mascot, the consequences of which forced her to end her own life. 

What frustrates me more is the idea that opposition and new/other political parties can deliver justice which is being vomited into the public’s mind via carefully designed paid news propaganda. All of a sudden, the anger over the ruling political party is turning into the fondness for the opposition or new political parties. 

People start political parties so they can sell their signatures on a ‘pay-per-contract-%’ business model. Be it one seat or the entire 234, each elected member get’s to sign many approvals ranging from contracts, to appointments to transfers and so on. Each signature is used to extort money from the public. This is the only reason they contest in elections, irrespective of their size or political heritage.

My objective with this blog post is more towards helping establish a sense of awareness that is desperately needed for those who are considering to or already acting/thinking upon the NEET issue. The real solution has to address the real problem. Parties and governments are not the problem. Their decision to ignore the NEET circular when it first came is the root cause of this NEET issue. New exams and syllabus changes are very time consuming processes and so they are planned ahead and such programs need collaborative effort both from the state and central administrative bodies.

How to prevent such deliberate ignorance of such circulars and what will enable such a preventive measure? The answer to this twin-pronged question will contain the real solution to the NEET issue.  Transparency in governance is the first step, in my view. 

As for the ongoing protests, well, if students do it, they get smacked and thrown into buses and taken away. However, if it is a ‘All-Party-Gathering’ the entire administration will stand and watch while providing security and free electricity for their bulbs and mikes. This the proof that all ruling and opposition and coalition nonsense, basically are the same nonsense deserving no more attention that that of a rotting rat in a sewer [unless, clogging is an issue of concern].

Feels a lot lighter now. 

What do you think?


Wednesday, July 5, 2017


Hello World,

This is not Chennai. This image is here because it helps drive the big-city idea in this post.

HPSON’s are rocking out Chennai as we speak! A new demographic covering broader age groups is fast growing in this southern metro!

Chennai, if often classified as a metro where nothing is happening and is considered dull by some who in my view do not understand what Chennai really is. HPSON’s are the new-age Chennaiites who are proving such assumptions wrong, left, right and center. 

You can find a HPSON pretty much every where in Chennai at any given time, day and night doesn’t really matter. Chennai is slowly evolving its own night-life and HPSON’s are adding the real flavour to it. HPSON’s are not only present everywhere, they make their presence felt in astounding ways. 

Their moves, their looks, their confidence! Boy are they an epitome of Chennai’s newfound greatness!

Chennai has long had and is continuing to have a rather conservative culture where we choose not to be loud. But times are changing and so is our great city’s vibe. Now the city is only as cool as its residents and not all of us are ‘In the Trend’ yet. However, just like how every century begins with a single digit score, Chennai’s new identity needs the early adopters to ‘Set the Trend’ and motivate change among the other Chennaiites. Guess who is Chennai’s new trend-setting early adopter group? HPSON’s!!!!! Hands down!!!

The flare of not caring to bother about tricky circumstances, the swiftness in moves, the confident approaches and the charisma they leave behind….HPSON’s have no match and I don’t think they will ever. They can only get new members which they are and HPSON’s are not going to be ignored anymore. In fact, they are becoming famous. People of all ages now want be a HPSON and are trying their best to do so everyday. Eventually, the way I see it, Chennaiites are going to crave to display their HPSON attitude!

So much happening in Chennai right now that a new demographic is demanding the acronym HPSON to be its primary identity.

HPSON stands for nothing but……


In other words,….


These nasty empty-headed nonsensical dinglebangs just hop on the scooter and assume the roads have no other user. They have so much confidence that they don’t realize they are alive because so many fellow road users hit their brakes on time!!!

Idiots of all age groups deliberately avoiding the helmet and riding a scooter are endangering the remainder of the Chennai traffic every second of their near-fatal mad-ride meltdowns they display on Chennai roads. You should look at the way they split lanes, the cuts they make and the turns they do. A blind monkey on PS4 for the first time will display better dexterity, composure and compliance.

Just because they think they can get through the traffic with confidence, HPSON’s put their lives in the best place possible, their earth-shattering fit-for-shit confidence! Not one HPSON realises how far the foot-pedal reaches to their side beyond the handlebar. Never did a HPSON care about their knees popping outside their vehicle dimensions. It’s almost as if they are mutating, and their conversion to X-MEN has begun with the deactivation and eventual evaporation of their brain and nerve cells. 

With such valuable intellectual prowess that dictates neglecting the helmet and intergalactic confidence that demands avoiding the use of indicators and hand signals, this HPSON demographic is fast growing in Chennai, and their mad riding of scooters without wearing a helmet is just around the corner to becoming Chennai’s culture, exemplifying the city’s greatness in directions never imagined by people with live brain cells.

On a different note, if you care for some intellectually challenging entertainment, checkout

Best regards,

Monday, March 6, 2017


Hello World,

I am a film producer and a start-up founder now. Here's my story:

Very similar to start-ups from the past and present, a certain set of capability gaps within the industry resulted in a series of frustrating circumstances where I was at the losing end and when this trend reached a tipping point, I decided to step up myself and do something about it so nobody else goes through what I had to. 
To begin with, we need understand the cost of entertainment. 
Cost of Film Entertainment in Today's Time:
Commuting: The cumulative journey to and from the theater takes up 1.5 hours easily [not accounting for traffic]. Inside the mall, the parking lot is usually about 6.5km below the seal level and the travel between the parking spot and the screen takes another 30 minutes. In all, 2 hours of time is gone outside the screening location. 
Parking Fee: The cheapest options available usually take up to INR 100 [for a car] and almost the same for a bike. Once I went on my bike for a movie to a big mall and ended up paying INR 15 more than the movie ticket price. That was the last time I went to that mall.
Food and Beverages: Here in Chennai, we have a ceiling for cinema ticket pricing and so they are sold at INR 120. Assuming 3 of us go for a movie, the ticket expense reaches INR 380 [assuming online ticket booking]. However, the stale popcorn and diluted soda for 3 pax costs a whoppingINR 800-1200!
Film Time: 2.5 hours [average feature film timing as of 2017]
Total Cost: 4.5 hours of a day's time [13.5 man hours assuming 3 pax], INR 1600 for ticket+popcorn+soda for 3 pax, INR 100 for parking
After spending so much of resources what we get to watch is just appalling. Apologies for the blunt statement but that is the fact. Just because someone somewhere 'confidently' decided how films should and how they have been in the industry for decades, precious resources of the audience is getting wasted. By wasted I mean the audience is not getting its money's worth.
While some enjoy what's available at the theatres, there is is this small segment of the audience that is increasingly getting sidelined just because there is a massive hatred for 'serious' themed movies. Films with substance has always been stereotyped under different labels but at least they had their room within the cinema value chain. However, fast forward to the past and such content don't get their share of screen-space as the 'mass-entertainers' do. For some reason the films with substance don't sell. I have no clue what fact is driving such belief. The absolutely irritating part is when the term 'commercial' is being used to describe films that are basically  a blend of diverse nonsense. 
Anything that is not available for free is a commercial thing and this holds good for films as well. As long as the tickets are sold, the film is a commercial film. The other films are usually available without requiring a payment to be made. So 'commercial film' does not mean a blend of every nonsense possible but actually means a film that can be viewed only after purchasing a ticket. 
While I have always hated the 'mass-entertainers' I do admit, there used to be a time when the mass-entertainers brought in the audience in thousands or even more. However, the times are changing. Here is a recording of a senior office bearer of a film distributors association from the south that narrates the reality of mass-entertainers:
The distributor mentions a list of mass-entertainers recently released and says those movies did not do as well as the production houses promoted them through false propaganda.
The same distributor, in this recording says, the movies released in the past 6-8 months have all failed miserably at the theatres. The movies he specifically names are star-studded mass-entertainers that failed miserably but the film industry kept promoting those films as massive hits with huge box office collections. He says, distributors have lost their investment trying to screen these mass-entertainers but the production houses are organising victory-celebrations and success-meets. He goes on to indicate that in the previous decades when top-actors saw their films failing at the box office, they have compensated the distributors either financially right after the failure or agreed to work for smaller salaries for the subsequent films so that the previous loss is compensated through the profit margin from the next production. The distributor says such compensatory behaviour is absent in the present tamil film industry. 
Well, if the distributors feel so badly about the performance of 'mass-entertainers', I am not too wrong in believing that the mass-entertainers are a blend of diverse nonsense. If they really entertain the masses, the masses would have watched it and the distributors would have made profits. At least the distributor won't resort to youtube/whatsapp recording.
Here is another such press-meet where the member of the Theatre-Owners Association  says after 5 consecutive flops of 'mass-entertainers', they had invested in the 6th one and they have faced another massive defeat. In this video, they are asking for proper compensation for their losses. This video is from 2010:
To be fair, while the distributors and theater owners have all been crying loss all along with the so-called 'commercial-mass-entertainers,' we need to see how the audience reacted to such blended nonsense. Here is a video clip from a theater that is screening a commercial-mass-entertainer:
Now that we have established the real state of the film industry here with respect to the mass-entertainers, we need to look at it from a different yet realistic perspective.
The demographics are evolving and what used to be typical profiles 2 decades back do not hold good in our times today [2017]. The entertainment needs of the audience has evolved much farther than one can imagine. 'Content Variety' is a need as of now. Affordable film consumption means is a growing concern now. Accessible films are increasingly preferred now as the opportunity costs of theatre-film-experience is growing by the day.
Keeping this in mind and fuelled by the frustration of having to tolerate the blended nonsense called mass-entertainers on many occasions, I, joined by my brother-in-law Veeramani, founded Summa Productions Private Limited, a film production company focused on what we are calling Intellectually Challenging Entertainment [ICE]. We built our web-based platform to deliver our content to our audience via the internet. From the little we know, we are the first film production company to have launched their film on their own OTT Platform. We have decided to specialise in short form content that is intellectually challenging, accessible and affordable for our audience who can enjoy the content on their computers and smart-devices when they want.
In essence, with we have essentially given the 'Consumption Control' to the audience and with a dedicated focus of Intellectually Challenging Entertainment, we have agreed to deliver 'Compelling Storytelling' to the audience. The film will cost INR 15 and will come with English subtitles which not only makes it affordable to the audience but also accessible to those who might not understand the language of the film. At this moment, we are focused on Tamil films but we have our own version of a global media aspiration which need not be discussed at this point in time. Overall, we have enabled the audience to watch our content whenever they want on the device of their choice. Our web platform is mobile-optimised and our content presents pretty challenging concepts for the audience to put their thought to. Our objective is that even when our audience have their worst experience with our content, they will walk away with some value or the other from an intellectual standpoint. 
Taking this thought process one step higher, we have incorporated the 'Open Source' philosophy into our for-profit business model. Every time our customer pays for our content, she/he will get a Custom-URL which will be live for 48 hours across 5 unique browser sessions. This means anyone who pays for our content, can watch it and SHARE IT LEGALLY with 4 other friends/family within the 48 hour period. This way, our business model eliminates the need for adopting acts of piracy in order to share content. If you have paid for our content, you are allowed to share it for 48 hours across 4 other browser sessions for 48 hours from the time of payment and WE ARE ABSOLUTELY FINE WITH IT. For what we know  if you have paid for the content, you deserve to share it with your friends and family legally. However, at this point in time, we are a start-up and it costs us to stream you our content. Within our existing operational budgets, 48 hours of free-sharing is all we can provide as of now. Our future aspirations do cover single-digit pricing and extended timelines for sharing content that our audience have rightfully paid for. So if you pay and watch our films, do check out your email and share the link with your friends and family. Do look up the spam folder as we are noticing that some of our audience are receiving their custom-URL's in their spam folder. 
Our first production, Theory of Engineering, is a tamil short film spanning 19 minutes and 41 seconds. The film covers 5 friends discussing their state of unemployment post engineering education. The film is blend of sarcastic humour and drama allowing the audience to pick their comedic perspective as the story unfolds in three acts. 
A big thanks to the experienced technicians and artists who worked with us for either small or no salaries. Without their contribution, we couldn't have done any of this. A separate thankful shout out to Team NIKITHA for building our OTT Platform within shorter time frames and budgets.  Their efforts and contribution means so much to what we have done so far and will also serve as the basis for everything we are going to do moving forward.

Every unique effort in today's time does have a global perspective and contribution to it. For our effort so far, we are an Indian start-up company, our web-hosting service provider is a US-based company and our streaming solution provider is a UK based company. We sincerely wish to expand our horizons such that we engage as many stakeholders as possible in the global context and enable the entertainment industry realise a whole new dimension in terms of content design and delivery.
At Summa Productions, we sincerely hope we remain as a source of affordable, accessible and intellectually challenging entertainment for the marginalised segment of the audience that is sick and tired of watching bland blended nonsense called mass-entertainers. We are pleased to set an example for the rest of the film industry here and everywhere so they can pick up a similar effort to start delivering direct to their audience via the digital means. Digital transformation is by far the greatest of disruptions the global industries are facing right now and embracing the technological evolution is key to be part of the revolutionary change that is looking to sweep the entire world.
Thanks to everyone for the fantastic support so far. We have found our dead-end and have got a nice feeling of the wall. Now that we have started pushing it, our journey has officially begun. We will open a new avenue for the entertainment value chain where all stakeholders including every segment of the audience benefits without hurting the presence and prosperity of others. We asked ourselves what could be the reason for all this we are doing and all we got was "Summa is reason enough" and such was the SUMMA Brand born. [summa in Tamil means 'just like that' or 'no specific reason']. 
Follow our soundbites on SoundCloud:

Here is Big FM RJ Abinaya speaking about our business and first production:

Here is our business featured on our legal consultants' blog:

Best Regards,